PITTI EMIL®

//INTRODUCTION

Pitti Emil® holds roots in its social commentary creating a very unique utilitarian programme.
The sleek and forward thinking vision of the brand was built on tumultuous upbringings, with a view of high fashion streetwear, but with meaning, to be able to create a feeling of ‘story’ for the consumer. For a brand to be contemporaneous with its people, it must serve them purpose and create a belief that that they become a member of something denotative, cementing a reciprocated loyalty which in turn creates something perpetually untouchable.

"Great design is nothing without a great story"

- Creative Director at Pitti Emil

//BEHIND PITTI EMIL

Pitti Emil has been created by HARRISON & SPENCER to bring a tech superwear for all condition terrains.

HARRISON is a highly-versatile, multi-discipline Creative - well versed in working across the entire spectrum of ‘brand’ - both internally & externally, creatively & strategically working with many high fashion brands globally.

SPENCER is Ex Military having served in Afghanistan, (Herrick 10 deployed on Op Panthers Claw) and Northern Ireland now applying himself to the tech and utility wear at Pitti Emil, giving a multifunctional concept to a premium streetwear aesthetic.

Having Served 7 1/2 year for the Queen then transferring into CP (Close Protection) work deployed on tasks to Iraq, Somalia, Yemen and Madagascar, SPENCER invests the knowledge of clinical insight of all terrain garments and adds to HARRISON's creative high fashion flair culminating in Pitti Emil's utilitarian programme.

//VOICE OF THE PEOPLE

Pitti Emil enables its designers esoteric abilities to create a culmination of outerwear and Ready-to-wear collections focusing mainly on darker washed fabrics, black reflective prints and custom additives, bringing useful yet timeless garments, with low-key intricacies, establishing its stance in a ‘shadowed monochromatic utilitarian aesthetic’.
Only a totalitarian vision of a somewhat ‘espionage’ feeling, is brought to life with custom hardware throughout every collection, searching to achieve unseen applications which can be used throughout daily life, from the studio to the streets, Pitti Emil enables itself as a vestige of the Vox populi, bringing a genre-bending collaboration of classic fits and preternatural silhouettes.